cyrcID

What we do

cyrcID is a B2B SaaS platform I co-founded in 2024. We help fashion and textile brands comply with the EU ESPR regulation (Ecodesign for Sustainable Products Regulation) by creating Digital Product Passports. The regulation makes DPPs mandatory for textiles sold in the EU from 2028, and most mid-market brands have no idea where to start. That’s the gap we fill.

My role

As CEO I own strategy, sales, partnerships, and go-to-market. I lead customer discovery, pricing, and positioning. The product and engineering side is handled by our CTO and the dev team.

How this connects

Most of the automation systems showcased on this website were built for cyrcID or directly support our operations. The outbound pipeline sources our leads. The prospect analyzer pre-qualifies brands before sales calls. The proposal generator creates personalized one-pagers. The e-book engine powers our content marketing. These aren’t demo projects — they run in production every day.

Where we are

We have 3+ paying customers and an active partnership pipeline across 3 markets. Preparing for mandatory ESPR compliance in 2028.